Well – they didn’t really have a choice did they?
This is the comment and the link to the “de cloaking” method that Sony and it’s team have made available to their “customers” (read victims)…

XCP Support Software Updates
This Service Pack removes the cloaking technology component that has been recently discussed in a number of articles published regarding the XCP Technology used on SONY BMG content protected CDs. This component is not malicious and does not compromise security. However to alleviate any concerns that users may have about the program posing potential security vulnerabilities, this update has been released to enable users to remove this component from their computers.