It always amuses me when I see the hype BEFORE the actual product. This is a great example at Allpeers.
Whilst not wanting to take anything away from the product (see below), it is a trend that has caught us out, on and off over the years. Vapour-ware is still alive and well.
Viral marketing is also part of this process, and I note that several, potentially influential, sites have now been attracted to comment on it. This includes TechCrunch and Lorelle on wordpress (yep – you influential girrrlll!)
Of course, I probably wouldn’t have heard of it – or be blogging about it – without the “viral information network”.
As for the product itself? BRING IT ON! Sounds great – one of the reasons that the “information virus” is spreading I guess. In short – a firefox extension that is a full featured (?) Bittorent client.
So – all the hype pre-release – good or bad? I’m undecided. You?
Technorati Tags: Firefox, marketing, life